"The secret of Dodo Pizza dough is neither yeast nor flour," said the chain's technologist, Alexey Ivanov, in an interview with Forbes. It turns out, it's all about ordinary...mayonnaise!
“Just 1 tbsp. for 500 g of flour,” chef baker Dmitry Sorokin revealed in the Pizza from A to Z podcast. “Mayonnaise (a combination of oil and egg lecithin) makes the dough elastic and the crust crispy, like Neapolitan pizza.”
The magazine Food Technologies checked: two doughs were mixed according to the same recipe, but mayonnaise was added to one. After baking, the crust with mayonnaise rose 30% higher and did not break when rolled.

But how does it work? Food scientist Harold McGee explains in On Food and Cooking:
"The lecithin in mayonnaise acts as an emulsifier - it binds water and fat, creating air bubbles. This makes the dough porous, like brioche."
Blogger Katya from the YouTube channel “Pizza at Home” conducted a blind test:
"The guests couldn't believe that the crust was yeast-free! The mayonnaise gave it that 'bubbly' structure."
The most unexpected review came from Italian chef Luca Marconi , owner of a pizzeria in Rome:
"I added mayonnaise to the dough on the advice of a friend from Russia - it's blasphemy, but the result exceeded expectations. Now I cook like this for tourists!"
User Denis from Novosibirsk wrote in the Telegram channel Gastronomic Rebel: "I replaced mayonnaise with Greek yogurt - the crust became even fluffier. The kids said it was better than Dodo!"
But the main secret of Dodo was revealed by the network’s technologist in an interview with RBC:
"We add mayonnaise not to the dough, but... to the sauce! It softens the acidity of the tomatoes and binds the cheese to the base."
Chef Johnny D tested the hypothesis on the show Pizza Masters:
“I mixed mayonnaise with tomato paste (1:3) - the pizza stopped “spreading” and the cheese melted evenly.”
Scientists from Food Research International confirmed:
"Emulsifiers in mayonnaise prevent the sauce from separating at high temperatures, which is critical for delivery."